Digital Wallets and How They Save Sales
According to a late 2014 Pew survey, 34 percent of American adults use their smartphones as their primary method of internet access. That percentage is sure to climb as many smartphone users are...
View ArticleHow to Drive E-commerce Sales Without Discounting
Consumers love a good deal, and few things get the heart pumping like seeing that the flat screen television you’ve been eyeing is 30% off or that a pricey shirt you love is on clearance. In fact,...
View ArticleMeerkat & Periscope: Colonizing the Live Streaming Market
Some months ago, we wrote this blog post about the new kids on the marketing block, Meerkat and Periscope. As predicted, more and more brands are using these livestreaming technologies to engage with...
View ArticleAn Introduction to E-commerce Integrations for Social Media
Welcome to Social Shopping: An Overview of Integrated Shopping on Pinterest, Instagram, YouTube, Facebook and Twitter Your friendly neighborhood social media giants seemed to have cracked the code when...
View Article3 Ways Gamification Can Transform Your Marketing
People love games. In fact, 59 percent of Americans regularly play video games. Take the success of social game Farmville. At the height of its popularity it had 32 million daily users. Not only were...
View ArticleThe Expectation of Interactivity
We’re taught from a young age that it’s important to know how to interact with people. It starts with sharing our toys at preschool and builds into getting along with coworkers. But what about...
View ArticleWhy People Love Instant Win Promotions
Instant win promotions are huge in the marketing world right now, and for good reason. These promos increase brand awareness, encourage website visits, and often boost sales. But why? What is it about...
View ArticleWhere Facebook Promotions Fit in 2016
When Facebook was created back in 2004, it was meant as a place for college students to share photos, meet new friends, and keep in touch. But in the 12 years of its existence, Facebook has become so...
View ArticleNavigate the Maze of Options for Loyalty Marketing Programs
Nearly every major brand on the market today offers a loyalty program. Research suggests that almost half of all consumers possess between two and four loyalty cards, with a quarter of consumers owning...
View ArticleWhat Pokémon Go Could Mean For Your Business
More daily users than Twitter. More in-app time than Facebook. And within two days of its release, it was on more Android phones than Tinder. Pokémon Go is the most popular mobile game in history, and...
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